Black Friday 2025: Quick-List of Top Retailers & Their Sale Start Dates

Black Friday is one of the biggest shopping events of the year, and many retailers launch their deals earlier than ever. To help you plan ahead, we’ve put together a quick list of major stores and the dates their Black Friday sales are expected to begin. Some dates are officially confirmed, while others are estimated based on past sale patterns and typical retailer schedules. This guide gives you an easy snapshot of when to expect the biggest discounts so you can shop smarter and faster this holiday season.

🎯 Major Big-Box Retailers

Walmart — Early Event starts Nov 14, Main Event begins Nov 25
Target — Early Black Friday deals roll out early November; Main Event Nov 28
Best Buy — Early Black Friday live early November; Official Black Friday Nov 28
Amazon — Black Friday sale officially starts Nov 20

🛍️ Department Stores

Macy’s — Early Black Friday starts Nov 10; Biggest deals launch Nov 24–28
Kohl’s — Doorbuster deals begin Nov 21–28
JCPenney — Pre-Black Friday starts Nov 18; Main sale Nov 28

🧴 Beauty & Personal Care

Ulta Beauty — Early Black Friday deals run weekly through November; Main sale Nov 22–28
Sephora at Kohl’s — Beauty deals begin mid-November; peak discounts Nov 28
Sephora.com — Holiday Savings Event earlier in November; Black Friday drops Nov 26–28

👟 Apparel & Fashion