Proozy’s Strategic Move: Acquiring Zulily to Boost Discount Shopping Experience

Proozy is an online retailer known for offering premium brands at discounted prices, specializing in fashion, sportswear, and active lifestyle products. Founded in 2013, the company partners with top brands to provide a wide range of apparel and accessories for men, women, and children, focusing on delivering value through flash sales and limited-time offers. Proozy is recognized for its competitive pricing strategy, catering to budget-conscious shoppers looking for high-quality items at affordable rates.

Zulily is an online marketplace that offers daily flash sales featuring a wide variety of products, including clothing, home goods, toys, and accessories for women, children, and families. Launched in 2009, the company specializes in delivering exclusive deals on top brands and unique products through time-limited sales events. Zulily focuses on providing a personalized shopping experience, with curated selections tailored to its customers’ interests. Known for its competitive prices and vibrant shopping experience, Zulily has cultivated a loyal customer base over the years.

These two brands are now combining forces as Proozy just acquired Zillow under a $5 million deal with Beyond retaining 25% of the company! This sale will allow Beyond to focus on its largest growth opportunities!  This will help build Proozy’s position as the go-to destination to shop for discounted prices on apparel, footwear, and accessories! 

Zulily is currently offline until the official relaunch. You can currently shop at Proozy until the new website is up and running! 

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