Starbucks Unveils New Protein Coffee Beverages: What You Need to Know

Starbucks is expanding its menu with a new line of high-protein coffee drinks, set to launch on September 29, 2025. These additions include Protein Cold Foam and Protein Lattes, designed to cater to the growing demand for protein-enriched beverages.

What Are Protein Cold Foam and Protein Lattes?

• Protein Cold Foam: This topping is made from a neutral cold foam base combined with a bespoke protein powder. It adds between 19–26 grams of protein per grande-sized drink. Flavors include vanilla, chocolate, matcha, salted caramel, brown sugar, banana, and seasonal options like pumpkin and pecan. 
• Protein Lattes: Crafted with protein-boosted 2% milk, these lattes offer 27–36 grams of protein per grande. Customers can also substitute this protein-rich milk in any hot or iced beverage.
  

Why the Shift to Protein?

This move aligns with a 2025 survey indicating that 80% of Americans prioritize protein intake. Starbucks aims to provide a delicious pick-me-up that doesn't compromise on taste, catering to consumers' active lifestyles. 

Customer Reactions

The announcement has sparked mixed reactions online. Some customers are excited about the new offerings, while others express concerns about altering the traditional coffee experience. As with previous menu innovations, such as the Pumpkin Spice Latte, only time will tell how these new drinks are received.

Availability

These new protein beverages will be available at participating Starbucks locations across the U.S. and Canada starting September 29, 2025. They will become a permanent part of the Starbucks menu, offering customers a convenient way to increase their protein intake alongside their daily caffeine fix.

Whether you're looking to boost your protein intake or simply try something new, Starbucks' latest offerings provide a flavorful and nutritious option to consider.