Ulta Beauty to Close In-Store Locations at Target by August 2026

In a surprising move, Ulta Beauty and Target have announced that their in-store partnership will conclude in August 2026. This decision marks the end of over 600 Ulta Beauty "shop-in-shop" locations within Target stores nationwide, a collaboration that began in 2021.

Why is the Partnership Ending?

Both companies have mutually agreed not to renew the partnership when the current agreement expires. While the exact reasons behind the decision have not been disclosed, industry experts suggest that the collaboration did not meet the anticipated goals. For instance, the initial target was to establish 800 Ulta Beauty locations within Target stores, but only 600 were achieved.

What Does This Mean for Shoppers?

Until August 2026, customers can continue to shop Ulta Beauty products at Target stores and on Target's website. Additionally, shoppers with linked Ulta Beauty Rewards and Target Circle accounts will still earn Ulta rewards points on eligible purchases during this period.

Looking Ahead 

Following the end of this partnership, Ulta Beauty plans to focus on expanding its standalone stores. The company has announced plans to open 63 new stores by the end of 2025 and aims to continue this growth in the coming years.

For Target, the conclusion of this partnership allows the company to reassess its retail strategies and explore new opportunities to enhance the shopping experience for its customers.

As the August 2026 deadline approaches, shoppers can still enjoy the convenience of accessing Ulta Beauty products at Target locations, but it's advisable to stay informed about any updates regarding the partnership's conclusion